MASI AT THE TFWA ASIA PACIFIC EXHIBITION & CONFERENCE

For the Valpolicella winery, focus on the restyling of the wines dedicated to Travel Retail: Nectar Campofiorin and Nectar Costasera and on the new Rosa dei Masi. Presence at the fair alongside four members of the "Travel Retail Fine Wine Alliance".

Masi Agricola announces its participation among the premium brands in the TFWA Asia Pacific Exhibition & Conference in Singapore , the international exhibition dedicated to Duty-Free and Travel Retail, which will be held from Sunday 12 to Thursday 16 May at the Marina Bay Sands , an iconic location located in heart of Singapore (Hall 2 – Stand F19 - Basement 2) .

Masi , among the first wine companies to enter the Duty Free sector , will participate in the fair with a focus on the restyling of its wines dedicated to this specific channel, Nectar Campofiorin and Nectar Costasera , special selections of the two iconic wines of Masi Campofiorin and Costasera, characterized by a greater presence of Corvina grapes, the nectar of Valpolicella.

Campofiorin, also in the Nectar version, with the 2020 vintage which will be presented at the fair, is renewed in the appearance and style of the wine . The label of the original Supervenetian has been expanded with the addition of a background that supports and enhances the oval with the historic cornucopia, in which the red logo stands out with a light golden outline . The wine is characterized by a slight stylistic evolution: a slight delay in the harvest and an increase in the percentage of dried grapes to obtain an even more harmonious, rounded and enveloping product, with a more integral and pleasant fruity component.

The TFWA World Exhibition will also be an opportunity to preview the 2019 vintage of Nectar Costasera, which is characterized by the pre-eminence of the Corvina grape which gives the wine richness of fruit, with pleasant hints of cherry, and great softness and pleasantness. This iconic Masi product will also be presented with slight updates to the packaging that renew its image, while always remaining true to itself.

The new Rosa dei Masi , Masi's interpretation of the rebirth of rosé, will also be presented to the selected TFWA audience. The result of years of study by the Masi Technical Group - a team of experts in various disciplines, from oenology to marketing, committed to research and experimentation - the Rosa dei Masi is renewed, in line with a category that is rapidly evolving and experiencing strong growth at a global level. global. Thanks to a combination of winning factors such as the pleasantness and versatility of the wine, the refinement of the packaging and exceptional testimonials, today rosé wine is placed in the lifestyle sector, becoming a real status symbol.

The new Rosa dei Masi, produced with Merlot grapes from vineyards in upper Valpolicella, is characterized by its beautiful pale pink color with salmon and "onion skin" reflections and can be admired thanks to the transparent bottle and small label , but refined: the characteristic oval of Masi's historic labels is enriched by a profusion of rose petals drawn in ink with a light stroke, to complete the message of lightness and delicacy.

The Masi stand will be adjacent to those of Cono Sur, González Byass, Symington and Famille Perrin of Châteauneuf du Pape , associate members of the " Travel Retail Fine Wine Alliance ", a collaboration established to synergistically promote good wine in the world of Travel Retail always in rapid evolution.