Fiera Hospitality and WMF-We Make Future launch Startup for Hospitality

WMF - We Make Future and Hospitality - Il Salone dell'Accoglienza, launch the contest *Startup for Hospitality*, dedicated to startups in the Ho.Re.Ca. sector with innovative projects that promote accessibility and inclusiveness. The call open until December 10, 2024, offers finalists the opportunity to present their ideas at the Hospitality - Il Salone dell'Accoglienza fair in February 2025 and the winning startups to participate in the next edition of WMF- We Make Future, in June 2025. The focus is on solutions that improve accessibility in hospitality services, contributing to the development of fairer hospitality and the creation of a more accessible future.

Bologna-Riva del Garda, 10/30/2024 - WMF - We Make Future , International Fair and Festival on Innovation: AI, Tech & Digital, and Hospitality - Il Salone dell'Accoglienza , the leading international fair in Italy for the hotel and catering industry , launch the Startup for Hospitality contest , the initiative dedicated to startups in the Ho.Re.Ca. sector , aimed at supporting innovative projects based on accessibility and inclusiveness of services, contributing to the development of a more equitable and open hospitality for all.

The call is open until December 10, 2024 , the selected startups will participate in Hospitality-Il Salone dell'Accoglienza (3-6 February 2025, Riva del Garda Exhibition Center) and will thus have the opportunity to talk about their project during the final , scheduled for February 3: a unique opportunity for startups to present themselves at the leading certified international fair in Italy for the sector and interact with more than 20,000 professional operators and over 850 Ho.Re.Ca. companies .

The winning startups will also participate in the WMF - We Make Future , a certified international fair scheduled at BolognaFiere from 4 to 6 June 2025 where they will be able to present their project during the initiatives and events dedicated to the world of innovative entrepreneurship, in front of an international audience that in the last edition registered over 70,000 attendees from 90 countries , 700 exhibitors and 3,000 startups and open innovation stakeholders .

“We are happy to open this initiative with the collaboration of the main international fair of the Ho.Re.Ca. sector in Italy which, like us, shares the vision of a future in which innovation and entrepreneurship support the common good” explains Cosmano Lombardo , Founder and CEO of Search On Media Group and creator of WMF . “In fact, with WMF we have always supported that innovation, and therefore also innovative entrepreneurship, only makes sense if applied to produce a positive impact on society as a whole. This call also wants to concretely support those projects that set themselves this important objective, connecting them with multiple key players for their further development”.

"In a constantly evolving sector like hospitality, increasingly sophisticated knowledge and skills are needed. For this reason, Hospitality 2025, in collaboration with WMF - We Make Future festival accelerator of culture, training and innovation, is launching a contest dedicated to startups operating in HoReCa. We want to give space to ingenuity and creativity by inviting young companies to participate and rewarding the best ideas that promote accessibility, inclusiveness and sustainability in the sector", says Alessandra Albarelli, General Manager of Riva del Garda Fierecongressi, the organizer of the Hospitality fair . "We are convinced that innovation generates value for everyone and that technology, to have a real impact, must be guided by human ability and competence."